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Marketing

Growing the Local Food Economy in the North Okanagan

Eva-Lena Lang Growing up on a family farm in the Mabel Lake Valley, in the North Okanagan, I experienced the many rewards and challenges that farmers can face. I left the region for several years, but whenever I returned for visits, I would notice new struggles confronting the farming community. Certain challenges stand out in… Keep Reading

Marketing/Spring 2017

New Market: Meal Kits!

Devon Kirchner Times change, and trends come and go. However, there are certain things that, try as we might, we can’t quite change so quickly. Human beings have always needed to eat—and that’s where the farmer comes in!As consumers seek out a deeper connection with their food, new markets emerge. In the last 20 years,… Keep Reading

Merville Organics Farmer Co-operative

Collective Marketing for Veggie Farmers

Moss Dance Get Your Produce in a Pile! I was lucky to witness the flourishing of the Saanich Organics farming (and marketing!) co-operative when I lived and farmed on southern Vancouver Island. In their book All the Dirt: Reflections on Organic Farming, Saanich Organics farmers Robin Tunnicliffe, Heather Stretch, and Rachel Fisher describe an amusing… Keep Reading

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