Category archive

Marketing - page 3

Biodynamic Farm Story: Unfinished Conversations

Anna Helmer At the recent COABC conference I enjoyed an unfinished conversation with a peerless organic industry leader about how certain words traditionally associated with our alternative/organic farming movement are being co-opted by mainstream agriculture. Case in point: General Mills using the word “regenerative” to describe some decidedly non-organic, chemically supported farming practices. Some consumers… Keep Reading

Why Your Food Choices Matter

CBAN’s New Public Education Tool to Support the Organic Solution Lucy Sharratt The gravity and gathering speed of the global climate and biodiversity crises threaten to paralyze many people who want to make meaningful change but don’t know where to start. Thankfully, organic farmers are already implementing concrete solutions that everyone can support. In the… Keep Reading

Organic Stories: West Enderby Farm

From Carrots to COR Darcy Smith Carrots: “hard to grow, but easy to sell,” says Paddy Doherty, who farms at West Enderby Farm with his partner Elaine Spearling. When late November rolls around and most vegetable farmers are finally kicking up their feet for a few moments of rest, Paddy and Elaine’s farm is still… Keep Reading

Protecting Organic Integrity

Karina Sakalauskas We, as organic producers, retailers, stakeholders, academia, and government bodies, among others, will shape the future of the organic sector. We must be informed, connected, and vocal about our concerns and suggestions to maintain the integrity of the industry. How are we working towards an improved future? We might begin with a discussion… Keep Reading

Unpacking Plastic Packaging

Gayle Palas Consumer opinion can make or break a brand. The recent surge in awareness around food waste, the climate crisis, and ocean pollution has increased anti-plastic sentiments and triggered campaigns to remove single use plastic from our communities. Naturally this has extended to food packaging where the impact of consumer perspective is starting to… Keep Reading

Go to Top