New Market: Meal Kits!

in Marketing/Spring 2017

Devon Kirchner

Times change, and trends come and go. However, there are certain things that, try as we might, we can’t quite change so quickly. Human beings have always needed to eat—and that’s where the farmer comes in!As consumers seek out a deeper connection with their food, new markets emerge. In the last 20 years, we’ve witnessed the explosion of Farmers’ Markets, CSAs, and restaurant demand for locally grown ingredients. Innovative entrepreneurs continue to develop new markets, and the rise of meal kit delivery is the latest untapped opportunity for local farms.

Companies such as BC’s own deliver weekly pre-portioned meal kits to busy people across the province. The people behind are passionate about good food, and are constantly in awe of the amazing agricultural variety available in this great province.

Acorn Squash Salmon (11 of 44)

Like restaurants, meal kit services embrace the seasonality of suppliers, utilizing what each time of year has to of- fer and giving people a chance to break out of what they usually eat and try something new. Through their meal kits, wants to bring people to the table again, to gather and share and laugh and create (and hopefully make a mess along the way). sources a variety of different ingredients for their meals kits; fruits, vegetables, meats, seafood, grains, pastas, sauces, seasonings and more, all from as many BC suppliers as they can get their hands on.

Take advantage of this new market that delivers local, organic food right into the homes of your consumers.

Devon Kirchner is‘s content curator. She has an ever-growing passion for all things food, and tries to integrate this into every aspect of her life and work. She loves to support local farmers and producers, as well as sample incredible food and food producing techniques from across the globe. emphasizes the strong relationships they have grown with their suppliers. If you share in their joy of connecting good food to good people, they would love to work with you.